Many factors that affect the quality of a short film. It all depends on the type of short film you are making. There are two kinds of short films – one where the entire story is compressed and presented within a limited time and another where the movie is made out of a piece of narrative from the whole story.
If you want to make a short film that falls in the former category then it would be better to think carefully about the time frame but if the objective is to make a short film of the latter category, then the individual needs to be wise in choosing a part of the story that delivers the message of the whole story. Then, you also have to work on the budget and your team.